female founded

I was wandering around the Valley Fair mall the other day, and my eyes did a double-take when I passed by the storefront of a new shop called The Reset. I hadn’t noticed it before, but the clothing in the window and the big signage about it being a woman-founded and Bay Area brand caught my eye. I went in to check it out.

First of all, the clothing and displays and design of the place is beautiful – in a very elevated, clean, and chic way. The color schemes are very harmonious and soothing.

For some background, the brand The Reset was founded by Maria Peevey. Her concept of a “Reset” is a way to take the stress out of dressing by having a good foundation to your wardrobe with these timeless pieces.

They can easily be mixed and matched with the rest of your closet and for whatever occasion is at hand. Plus, when you have good foundation pieces, you don’t need a huge wardrobe. With less choices, it’s easier to get dressed in the morning. This is essentially the idea behind a capsule wardrobe. I love the ethos behind the brand and how they want customers to feel effortless and confident in their style.

These outfits on display are so cute. Great for every day wear or when you want to look cute. Totally my style.

More great basics. I spy a leather jacket. 😉

They also have some cute loafers on display! (I keep using the word cute because that’s how I feel about everything in the store!) These shoes were created by a different female founder, Ana Del Bosque of the Bosque footwear brand. She was also there in the store that day!

What’s neat about these leather shoes is that they can be worn TWO ways – as a loafer or as a slide (if you collapse the heel). See below, as demonstrated by Elecia Tyson. She is a fashion stylist working at the store and was telling me about the shoes. My mind was blown when I saw both ways.

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Here’s another close-up of the shoes.

At the front of the store, there’s also these bracelets with an empowering message! Yes!

Here’s a look inside the dressing room too. Nice that they offer some heels to try on the clothes with.

You know what else I found out? It was their first day open at the mall! How cool! They originally have a store in SF and they’re opening up some new ones too. See locations here.

Alright, hope you enjoyed this post! If you like the styles pictured here, you can check out The Reset online. Get $25 off with my referral link!

Similarly, Ana’s shoe line Bosque is available online as well. Hooray for local female-owned brands!

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